★ FAUX REAL ★
“WALKING AWAY FROM MY DEMONS”
THE FRANCO-AMERICAN ART-POP DUO CONTINUES TO PREVIEW THE EAGERLY ANTICIPATED DEBUT ALBUM FAUX EVER, ARRIVING OCTOBER 11th
“Never trust a thought that didn’t come by walking,” said Nietzsche, and this most essential human function is also the star of Faux Real’s wild new anthem, “Walking Away From My Demons.” Musing on society’s obsession with moving forward, and lining it with an earnest undertone, brothers Virgil and Elliott interlace and interject: “Every step I take is leading me to another bad decision” – as if the unavoidable conclusion to this forced march was personal doom. The industrial sound palette echoes a perverse obsession with engineering feats made to propel us into a bright new era. In the accompanying video, Faux Real are angels in a concrete haven, counting their treadmill steps into oblivion/bliss. Their demonic counterparts whiz through a desolate LA wasteland on their Heelys™️, trying to corrupt those they encounter.
“Ultimately, ‘Walking Away From My Demons’ reads as a glow-up,” says Faux Real. “One step at a time, away from negative patterns and into a gleaming paradise of confidence and ripping bass riffs.”
“Walking Away From My Demons,” available now via City Slang Records, is the latest single from Visionary Los Angeles-based Franco-American art-pop duo Faux Real. True alternative jesters infiltrating the pop space, Faux Real continue to blur the line between the fake, the real, and the undeniable. Coming off a nonstop European tour that featured appearances at festivals like The Great Escape, Best Kept Secret, Wide Awake, and The Echo Festival, the duo was recently featured on electropop icons Metronomy’s new single “Contact High” alongside Franco-Korean artist Miki. Metronomy’s Joe Mount said of the collaboration, “I can’t detach myself from the song. I hear “Contact High” and I think ‘wow I’m involved with this!’ I can listen to it again and again.”
This spring, the songs “Love On The Ground,” “Rent Free,” and “Faux Maux” heralded Faux Real’s long-awaited debut album, Faux Ever, arriving at last via City Slang on Friday, October 11. The album sees the fraternal duo continuing to play on the outskirts of language and sound, exploring themes of heartbreak, labor, and the home with harmonies and humor, playful beats, and en franglais. Recorded between Paris, New York, London, Los Angeles, and Provence, Faux Ever thrusts Faux Real’s sultry, surreal, and unclassifiable sound towards a glossier pop horizon, an existential sonic pastiche with a glistening digital sheen.